With the success of Beyonce Knowles and Tina Knowles' fashion company House of Deréon, produced by Check Group LLC, they have decided to expand. They are tapping into the junior market come this fall.
The collection is expected to have wholesale sales of $30 million in its first year, sources said.Check Group LLC, an apparel manufacturing company here that also produces the House of Deréon contemporary collection, will manufacture and distribute the junior line to select specialty stores nationwide, among them Dr. Jay's, Monies and Man Alive, beginning in September.
"We're playing off the success of House of Deréon," said Victor Azrak, owner of Check Group. "This girl loves the look of Beyoncé, but doesn't want to spend the money for the look."
More photos of Beyonce in yellow, after the jump.
The House the Knowleses Built [WWD]
(Images via Saving Face)
Yayer!! says:
First!!! I love B, she has an awesome sense of fashion and I can't wait to see what the junior line has to offer!
maryanne29 says:
She handles herself so well, unlike Mariah, Christina and the baby-dropper.
millie says:
if those are the kinds of outfits she is selling...i am not buying!
her fashion is hit or miss...sometimes she looks fabulous, sometimes she doesn't.
countrybabe says:
I agree Millie, I don't think she's all that. The press loves her. It must be that blonde hair.
She looks the way they want black people to look.
T. says:
Yes, this is a good idea. I can hardly wait to see the fat rolls on American teens bulging out of Tina Knowles' Skank Wear.
JRog says:
Beyonce's the only Pop Princess to be proud of nowadays.
Whatsthatsmellycelebthinking says:
All her clothing will b to wide for the skinny parisses and richies:( The house of diaree would maybe work for the skinny celebs
Tictac says:
Beyonce looks beautiful in these pics.