That Jay-Z--always making sure there's plenty to drink for everyone. Yahoo! News reports:
Anheuser-Busch has hired Jay-Z as its new co-brand director for Budweiser Select, banking on his celebrity and entrepreneurial expertise to help lift its beer brand. Marlene Coulis, the company's vice president of brand management, said Jay-Z, whose real name is Shawn Carter, is a great entrepreneur with expertise in pop culture, music and business. "He's got great appeal," she told the St. Louis Post-Dispatch, adding that Jay-Z can help Anheuser-Busch "reach people in groundbreaking ways."Speaking of hip-hop artists endorsing products, am I the only person highly amused by Nate Dogg's endorsement of Da Bomb blunts? The packaging makes them look like glowsticks. And nothing makes me happier than imagining Nate Dogg smoking a glowstick.
Written by Lisa Timmons
Beckles says:
That's quite a newsflash considering the commercials have been running since at least Monday, October 16, when they hand one on during Monday Night Football. You can see the 60 second version of the ad here: http://www.budweiserselect.com/commercial_jayz60.html