The man whom a lot of people hold responsible for the downfall of the phenomenon that used to be Britney Spears is working on changing his public persona. Kevin Federline has landed himself a Super Bowl ad in which he pokes fun at his notorious loser image. This is an ironic twist of fate, considering the fact that his once- superstar ex will be noticeably absent from the splashy event as the NFL feels that her tarnished image is not one they are interested in endorsing. Additionally, Kevin states that 2007 will see him turning a new leaf. People reports:
"This is just the start of other things to come - '07 is a completely life-changing experience for me," Federline, 28, told PEOPLE at the shoot for the Nationwide Insurance commercial on Wednesday. "We're only a few weeks in, and it's already going in a whole another direction. I'm happy. Definitely happy."
What's his top priority? "Just changing my perception of myself in the public eye is number one," he said. "I'm slowly and gradually doing that."With Britney partying out of control, dragging her ass on getting into the studio and her recent rash of panty-less flashes, I'm absolutely floored at the fact that I think K-Fed might have a fighting chance of winning the break-up.
Federline: Expect a Different Kevin in '07 [People]




























Steve Savage says:
Isn't it about time for him to either try acting in a bad Disney Channel sitcom or join the Church of Scientology by now?
Lord Xenu calls, Kevin!
tom says:
whatever comes next for this schmuck,,i hope its a vasectomy ...can you picture a gang bang with him ,britney,paris,nicole,lindsay,screech,?they can title that one..."6 good reasons why some people should have swallowed"
linda zi says:
well, folks here's a scoop, i know someone that has an inside at one of the top magazines, Britney & Kevin are broken up for a publicity stunt. We have all been dooped!! The only way to get the public to like Kevin was for them to hate Britney this is all done on purpose, you watch a reconciliation is due for April! AND it was all orchestrated by none other than Larry Rudolph himself! That guy really is a genius!
mj says:
Good for k-fed most wouldve folded and od'd by now with all the crap thats been said about how much he sucks. True he does suck but brit is the one who enabled him to be such a stellar F*CK up. And the old complaint was that he should work and not sponge off of brit, funny how he's the one that's working and brits career is dying.