What would life be without drunk chicks flashing their goods in return for a cheap trucker hat? Spring break just wouldn't be the same. Probably not worth living, if you're Joe Francis.
The "brains" behind "Girls Gone Wild" is adding designer to his name, indicating that perhaps it has become such a blanket term that one could purchase the title at Wal-Mart as easily as a pack of gum. Joe Francis may most visibly be fronting the label and backing the line, but he is knee-deep in all aspects of the project. The bare boobies mogul will be selling the products with the motto: "When clothing isn't optional."
"The direction of the line is important to me. It's not what you'd expect. There is a lot that is more subtly branded Girls Gone Wild product. Whether you want a little Girls Gone Wild in the logo on your underwear or a little Girls Gone Wild logo on your sweatpants, you can find that in this line."
Sportswear, dresses, and intimates will be offered. You can expect to pay at least $5 for panties and up to $74 for a hoodie. The line will even boast a swimwear collection. The itsy-bitsy bikinis are designed by Ashley Page, whose contributions will have the special title of "Ashley Page for Girls Gone Wild," sewn into the tags, which I'm sure will be briefly visible just before the bathing suit is thrown overboard before a "video shoot."
I wonder if the panties are "crotch-optional." Hmm. Something to think about.
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