Claudia Schiffer joined forces with Karl Lagerfeld to produce a series of campaigns for the sake of Dom Perignon. The featured ad gives a unprecedented feel of sex appeal. In a black and white photo, Schiffer is decked out in a gown that is only upstaged by her sky high curls. Her neck is being nibbled on by Sebastien Jondeau. Sebastien is Lagerfeld's secretary-bodyguard turned seducer for the shoot.
Dom Perignon has reaped the benefits of ads thus far. The wine has experienced an amp in interest resulting in a demand in more clubs and restaurants. Eva Herigova previously worked with Karl and Dom for the 1996 campaign.
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