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When our blurry sleep-filled eyes read the first part of the above headline our insides got all giddy. David Beckham hawking anti-impotence pills? (*cackle*)
Alas, David Beckham is not willingly selling anti-impotence pills. Rather, the Chinese are being super-sneaky and using the soccer stud's likeness in a commercial for the drug USA Selikon. In the advertisement, a "badly dubbed Chinese voiceover" talks about using the pills as a "secret weapon to please Victoria" while a reel of David Beckham playing soccer and sitting in a car with Posh is played.
Sean Connery and Keanu Reeves are also voiced over and "talk" all about their pee pee problems for USA Selikon. Sean is still "James Bond forever" with the pills, and Keanu kept all his girlfriends "surprised" after taking USA Selikon.
While it's unknown if David and Keanu will seek legal action, Sean Connery's handlers are already on it and assure he will "seek compensation for the damages."
Chinese copyright law is supposedly tricky and "notoriously complicated." In fact, David Beckham's unauthorized face is already behind one of the best-selling brands of condoms in China.
Gallery info: Assorted pictures of David Beckham playing soccer.
Photo Credit: Getty Images
Website: www. gettyimages.com
kaligula says:
the copyright law is tricky there because of their confucianist history. unlike the history of western thinking, their inherited world view does not include valuing and striving for adherence to abstract notions of rightness and fairness. they are blatantly practical and concerned about immediate notions of power and powerlessness. fascinating differences and makes for a lot of difficult intercultural relations, just like this one.
caverta says:
i think he is actually involved in that case ... jus showing off , he is not in. But he is greately interested in ANTI ED pill...
beeveegee says:
Cultural differences are a lame excuse for the unauthorised use of an image. This is about personal commercial rights, surely.
And as for their copyright laws, surely since his image was not taken in China, and he is British, it would come under UK laws? Or some sort of international media law, if it exists. Seems a very convenient get-out – 'we ripped you off but our copyright laws allow it'.
How'd the chinese like it if someone used a picture of Mao Tse Tung to advertise a homosexual magazine or such?